Pashmina

How can pashmina industry contribute towards sustainable fashion?

  Buy Now Life is fascinating in this era with all the technological advancement and we are doing things we would never imagine we’d do 30 years ago. The modern way of life and technology has made life incredibly convenient; in return, the convenience has cost the environment dearly. Our fast-paced, disposable, and replaceable lifestyle created a large amount of waste, and automated, modernized, and industrialized fashion production is no different. “Fashion production makes up 10% of humanity’s carbon emissions, dries up water sources, and pollutes rivers and streams.” – Business Insider Large scale, automated garment manufacturing has transformed the fashion...

Read more


Pamper Yourself With The Warmth Of Pashmina Cashmere Blanket

  Buy Now Feeling slightly nippy from the comfort of your sofa during a Netflix marathon? This buttery soft pure pashmina cashmere blanket is ready to be your best company – let the softest touch caressing your skin and offering the calmness that soothes your soul. Each thread of the pashmina blanket is lovingly treated with the care that can be felt on your skin. For the same reason, pure pashmina cashmere is the perfect all-natural material to wrap your precious newborn in. This beautiful blanket makes a fabulous gift for birthdays, weddings, housewarmings, and baby showers, articulating the warmth...

Read more


Kani Shawl of Kashmir: History, Making Process and Pics

  Though there are so many different and beautiful varieties of Kashmiri shawls available, “Kani Shawl is among the finest and rarest ones”. It is also one of the oldest handicraft items of Kashmir valley, India. Since the time of Mughals, the Kani Shawls are getting its due recognition. The shawls are crafted in the Kanihama area of the valley. These hand woven beauties enjoy the advantage of Geographical Indication or GI tag that means the shawls made outside of the area following the same technique cannot be sold as Kani Shawl. Let’s start divulging the history of this excellent...

Read more


Why wearing natural fabrics are good for health?

  Stick to nature is the best thing a human being can do. The co-existing of humans and nature was a happy tale until artificial products take over the market. The initial pomp and shower of the synthetic items captivate the attention of the human being. With time, people come to understand the terrible effects of those non-natural and factory-made products. Lately, they have become more aware and conscious to select every product for themselves. This scenario is quite common in the fabric industry as well. Initially, people used to weave from natural fibers like cotton, Pashmina wool, and silk. To...

Read more